How to Web Conference 2025: Our Digital Lead, Iliya Yordanov, Ondo Solutions Joins Eastern Europe’s Top Tech Event

We are excited to announce that Iliya Yordanov, leader of the Digital Agrifood vertical at Agriventures, will be attending the How to Web Conference 2025 on October 1–2 in Bucharest, Romania.

How to Web is recognized as Eastern Europe’s leading technology and startup conference, bringing together more than 3,000+ tech professionals, 500+ startups, 100+ world-class speakers, and investors from across the globe. It is the meeting point for founders, builders, and visionaries shaping the future of technology and entrepreneurship in the region.

AGENDA

Iliya’s role in Agriventures

At Agriventures, Iliya leads the Digital Agrifood vertical, where he shapes the strategy for building bridges within our ecosystem. His work focuses on empowering businesses that develop digital agrifood startups—helping them discover new opportunities, scale their solutions, and integrate into Europe’s innovation landscape.

By representing Agriventures at How to Web, Iliya will bring forward the voice of agrifood innovation into the broader tech ecosystem and ensure our community remains connected to cutting-edge digital trends.

Why this matters

Agriventures’ participation in How to Web reflects our mission to support startups and innovators in agriculture, food, and biotechnology by:

• Connecting with global innovators – Building bridges with founders, investors, and thought leaders who are transforming industries.

• Spotlighting agrifood innovation – Ensuring agriculture and biotech remain central to Europe’s entrepreneurial ecosystem.

• Bringing back insights – Learning from global experts in product growth, scaling, funding, and disruptive technologies to share with our community.

A hub for collaboration

With four stages, hands-on workshops, roundtables, a Startup Corner, and dedicated networking areas, How to Web 2025 promises to be a catalyst for meaningful partnerships. Agriventures looks forward to discovering collaborations that strengthen the startup ecosystem in Eastern Europe and beyond.

We’re proud to have Iliya representing our team in Bucharest and can’t wait to share the insights and connections he brings back.

👉 Stay tuned for updates from the event and follow our journey as we continue to build bridges between agriculture, digital innovation, and technology.

Introducing ONDO — Smart Automation for Agriculture

ONDO is a next-generation precision agriculture solution that automates irrigation, fertilization, and climate control for both open fields and greenhouses. ONDO

With ONDO, farmers gain real-time visibility and control over their farm processes through connected hardware, cloud software, and data-driven intelligence — enabling resource savings, better yields, and operational efficiency.

Core Components & Product Suite

ONDO offers a modular set of products, built to scale according to farm size, crop type, and automation needs: ONDO

Product / Component	Functionality	Ideal Applications
ONDO Pro	The most complete system — manages irrigation, precision fertilization, and climate control all in one package.	Larger farms, mixed-purpose operations, greenhouses + open fields. ONDO
ONDO Go	A more streamlined entry-level solution focusing on automating irrigation and fertilization.	Small open fields, tunnel greenhouses, operations seeking cost-effective automation. ONDO
ONDO Sense	A modular meteorological and soil monitoring station. Captures real-time environmental and soil data for informed decision-making.	Works alongside other ONDO modules as the sensory "eyes" across the farm. ONDO
My ONDO	Cloud-based application / dashboard software that powers monitoring, control, configuration, and remote operations.	Accessible via web or mobile, integrates with the hardware modules above. ONDO

These components are designed to work in harmony. For example, ONDO Sense provides real-time data that feeds into ONDO Pro or Go, which then actuate irrigation valves, fertilization injectors, ventilation, shading, misting, and other climate control elements.

How ONDO Adds Value

Beyond automation, ONDO delivers concrete benefits to farmers. Here are the key value propositions:

• Up to 30 % increase in profitabilityBy reducing waste (water, fertilizers) and optimizing crop conditions, clients have reported profit increases of up to 30 % in the first season. ONDO

• Subscription-based model with no upfront system costInstead of paying a large investment up front for the system, users pay a monthly subscription plus installation. This lowers the barrier to entry. ONDO

• Continuous guarantee & supportThe subscription includes maintenance, warranty, and technical support to ensure reliable operation. ONDO

• Remote control, 24/7The system can be controlled and monitored from anywhere via the My ONDO application. Farmers can intervene remotely, receive alerts, and track system performance in real time. ONDO

• Scalable & wireless infrastructureThe ONDO system is designed to be expanded easily. Wireless modules (e.g. “AIR Point” sensors/devices) can be added as the farm grows without disrupting operations. ONDO

• Tailored to crop types & environmentsONDO supports multiple crops in both open-field and greenhouse settings — vegetables, orchards, berries, vineyards, maize, and more — adapting control logic to each crop’s needs. ONDO

• Integration of climate control in greenhousesIn greenhouses, ONDO goes beyond irrigation/fertilization: it also coordinates ventilation, circulation, shading, misting, and protective responses to wind or rain. ONDO

ONDO in Practice: Client Success Stories

ONDO has been adopted by numerous farms, including in Bulgaria and the wider region. Some of the reported results and feedback:

• A Bulgarian greenhouse operator said:

  “We’ve automated irrigation and fertilization, and also control temperature and humidity. We set ONDO and it does the work — the biggest gain is time.” ONDO

• A Macedonian farm remarked:

  “With precise irrigation we eliminated human error — yields have stabilized, and satisfaction is nearly 100 %.” ONDO

• Another client shared:

  “Everything is controlled by a single algorithm now. We used to run multiple devices separately; ONDO unifies them under one system, always monitored remotely.” ONDO

These testimonials highlight how ONDO converts automation from a patchwork of devices into a cohesive, data-driven system.

Why ONDO Matters for Agriventures

Including ONDO in your Agriventures narrative (or as part of your partner / solutions showcase) is strategic, because:

1. It aligns with our mission in the digital agrifood verticalONDO is a prime example of how digital transformation brings direct value to ag-tech startups and farmers.

2. Potential for collaboration / investment or pilot programsWe could explore pilot deployments, joint trials in our backed startups’ farms, or integration into our agrifood innovation infrastructure.

3. Strong storytelling / demonstration toolHaving a real-world, scalable automation platform strengthens the narrative for digital agriculture in your ecosystem.

4. Gateway to data-driven farmingONDO’s data infrastructure (sensors, cloud, remote control) is a foundation for more advanced layers like predictive analytics, AI models, or integrative agritech services.